Socks Macaron Website

November 6, 2021
Website Socks Macaron shown in 3 devices

Project Overview:
Socks Macaron is a promotional product company based in Montreal that specializes in unique, high-quality socks. I had the pleasure of designing and developing their new website dedicated to the socks collection.

My Contributions:
For this project, I created a visually engaging website that highlights the diverse range of socks offered by Socks Macaron. I designed all product images and developed customizable product templates to ensure a cohesive look throughout the site.

The navigation was crafted to provide an intuitive user experience, allowing customers to easily explore the collection, view product details, and access the dedicated blog page.

Additionally, I created a comprehensive product portfolio to showcase the various styles and options available, enhancing the overall shopping experience.

Outcome:
The new Socks Macaron website not only showcases their products beautifully but also drives engagement and sales, positioning the brand as a leader in the promotional product space.

Project Breakdown

This graphic illustrates the distribution of time and effort across various aspects of the Socks Macaron project:

  • Design: 60%
    The majority of the project time was dedicated to crafting a visually appealing and cohesive design that showcases the brand’s personality and product offerings.

  • User Experience (UX): 20%
    I focused on creating an intuitive user experience, ensuring that visitors could easily navigate the site and find the products they were looking for.

  • Branding: 20%
    Efforts were made to enhance the brand identity, aligning the website’s visual elements with Socks Macaron’s core values and market positioning.

project components

  • Web design
  • UI/UX design
  • branding