Focus Filtration
Project Overview:
Focus Filtration is the home filter division from SOS Filtration. This website is a fully functioning WooCommerce store where clients can buy and get it delivered.
The filter business is very technical, so I had to research the best way to show the differences of MERV, sizes and box sizes for delivery. I got plugins to build nice tables and WooCommerce functionalities were very good where people can choose the MERV (the “filtration quality”) on the store page or on the checkout page.
My Contributions:
For this project, I created the website based on the colors chosen by the client and I developed the logo as well.
I researched the best plugins for product presentation as mentioned and the best gateway options. Stripe is very good and was the chosen one with ShipStation and Google Pay to facilitate. We added the PayPal option for payment, a classical one that every e-commerce website should use.
Outcome:
A full-functioning e-commerce website will be important for the client to develop his business and compete with bigger players in this market. Also, it is an important source of information for new homeowners who do not yet understand the importance of home filters – especially if they have pets or someone living with allergies under their roof.
Project Breakdown by Percentage
This graphic illustrates the distribution of time and effort across various aspects of the Focus Filtration project:
- Design: 50%
The majority of the project time was dedicated to crafting an engaging design that reflects the branding identity and the professionalism behind the company’s identity. - E-commerce Setup: 40%
The backend well organized was crucial to speed up the process, so I created the template for the product, changed all the specs, and set up all the cross-sells and upsells. Photography used was the standard in the industry. - Functionality Development: 10%
Efforts were dedicated to implementing features for visitor contact and trustworthy payment gateways, ensuring customers can easily buying using any kind of devices..